ABSTRACT
The coronavirus (COVID-19) disease has caused serious and irreversible damage to the ecotourism industry, posing serious challenges to all parts of the ecotourism supply chain. The ecotourism supply chain is made up of various components, the most important of which are ecotourism centers. During these pandemic times, the primary concerns of these centers are to improve their deplorable economic conditions and retain customers for the post-coronavirus era. As a result, an investigation should be conducted to address these concerns and provide appropriate solutions to help them overcome the challenges that have emerged. To achieve the research goal, a bi-objective mathematical model for the ecotourism supply chain in an uncertain environment is developed, accounting for the effects of COVID-19. The first objective function minimizes the total cost of the supply chain, while the second maximizes customer satisfaction. The proposed mathematical model is solved using a fuzzy goal programming (FGP) method. A sensitivity analysis study is also carried out to examine the performance of some basic parameters. Furthermore, the model is tested in a real case study to determine its efficacy. Finally, some effective managerial insights are proposed to improve the situation of the centers during the pandemic.
ABSTRACT
Obviously, the Covid-19 pandemic has huge impact on most businesses and has caused serious and countless problems for them. Therefore, providing solutions for affected businesses to recover and improve their activities during pandemic times is inevitable. In this regard, ecotourism centers are one of the businesses that went through this problem and have faced significant dilemmas in their activities. Also, reportedly, there is no related research focusing on the recovery approaches to address these obstacles relating to these kinds of businesses during the pandemic. Therefore, all of these exhorted us to do the current research. In this paper, some practical and useful action plans for ecotourism centers are firstly developed to help these businesses. To obtain the action plans, some brainstorming sessions were held consisting of tourism experts, university professors, managers, owners, and some personnel of eco-tourism centers. In order to prioritize the defined action plans, four criteria are considered. Firstly, we compute the weights of the considered criteria by the Fuzzy DEMATEL and then they are prioritized using the Fuzzy VIKOR. The findings of the current study divulge that the AP2 "Standardization of the centers" and AP3 "Estimating demand number and increasing the capacity" and AP7 "Identifying other natural tourist attractions of the region" have the highest and lowest priority to be implemented.